Sweetie Life
2-Person Group Project: Designed for Pastry enthusiasts, providing the
clearest recipes and the best cost–performance ratio tools selections.
Research
Key Finding
During the research, I discovered that the definition of a bakery differs from that of a pastry shop. A pastry chef typically receives formal education from culinary school, which helps build trust in their expertise.
Therefore, we want users to feel confident in our recipes, so we will focus on providing high-quality pastry recipes.

Bussiness
Thinking
We hope our website can generate income in the future, so we designed a tools page where professional pastry chefs can recommend the most cost-effective tools. Users can then navigate from our tools page directly to the actual shopping page for those items.

Target Audience
Research
Key Finding
Our target audience is pastry enthusiasts, home bakers, housewives and first-time bread lovers.
During the research, I discovered that the definition of a bakery differs from that of a pastry shop. A pastry chef typically receives formal education from culinary school, which helps build trust in their expertise.
Therefore, we want users to feel confident in our recipes, so we will focus on providing high-quality pastry recipes.
Our Goals
Bussiness Thinking
To teach and guide all visitors that are on different pastry-making levels by presenting them with a few pastries, their history, and a recipe they can follow for each treat.
We meticulously curate a selection of the most affordable and highest-quality baking utensils available through online shopping, andoffer recommendations to every visitor on our website.
We hope our website can generate income in the future, so we designed a tools page where professional pastry chefs can recommend the most cost-effective tools. Users can then navigate from our tools page directly to the actual shopping page for those items.
Target Audience Goals
Interact with our website and go through all the recipes.
Learn the given recipes.
Can jump directly from our website to the product purchase website, which is convenient and fast.
Research
Key Finding
During the research, I discovered that the definition of a bakery differs from that of a pastry shop. A pastry chef typically receives formal education from culinary school, which helps build trust in their expertise.
Therefore, we want users to feel confident in our recipes, so we will focus on providing high-quality pastry recipes.
Bussiness Thinking
We hope our website can generate income in the future, so we designed a tools page where professional pastry chefs can recommend the most cost-effective tools. Users can then navigate from our tools page directly to the actual shopping page for those items.

Target Audience
Our target audience is pastry enthusiasts, home bakers, housewives and first-time bread lovers.
Our Goals
To teach and guide all visitors that are on different pastry-making levels by presenting them with a few pastries, their history, and a recipe they can follow for each treat.
We meticulously curate a selection of the most affordable and highest-quality baking utensils available through online shopping, andoffer recommendations to every visitor on our website.
Target Audience Goals
Interact with our website and go through all the recipes.
Learn the given recipes.
Can jump directly from our website to the product purchase website, which is convenient and fast.
Target Audience
Our target audience is pastry enthusiasts, home bakers, housewives and first-time bread lovers.
Our Goals
To teach and guide all visitors that are on different pastry-making levels by presenting them with a few pastries, their history, and a recipe they can follow for each treat.
We meticulously curate a selection of the most affordable and highest-quality baking utensils available through online shopping, andoffer recommendations to every visitor on our website.
Target Audience Goals
Interact with our website and go through all the recipes.
Learn the given recipes.
Can jump directly from our website to the product purchase website, which is convenient and fast.
Hire me.
© 2024 Xueying(Danica) Design
Hire me.
© 2024 Xueying(Danica) Design
Hire me.
© 2024 Xueying(Danica) Design