Sprvato
Seven City Tech Communication Design major students were selected to participate in the healthcare advertising challenge. I led the team, which competed against six universities across the nation and won 1st place.
Role:
Strategy; UXUI
Duration:
3 weeks 2023
Video
Video
Print
APP
Brand Challenge：
About Spravato:
Spravato is a version of ketamine that restores the most abundant chemical messenger in the brain (glutamate)
Spravato is a nasal spray that demonstrated rapid reduction in depressive symptoms when prescribed with an antidepressant
Barriers to Change:
Influence people suffering from treatment-resistant depression (TRD) to ask for Spravato (Esketamine).
There is a stigma associated with psychedelics and there’s a general bias against them that has to be normalized
The potential of psychedelic treatments to help more patients with mental health disorders means it’s more important than ever to understand the power behind them to people suffering from TRD
So, as a strategist,what did I do?
Start from Literature Review
Our Team Categories of Research:
Side effects of Spravato
Current target audience
Depression statistics
Current societal views on mental health
Pros and cons list – competitive analysis
Does prior history of drug use affect this drug?
Drug interactions
Destigmatization of marijuana – change in societal norms
Challenge
Due to the time constraints, we didn’t have enough time to do the interview or survey, how can we effectively understand the user?
I watch a lot of Depression Patients Documentaries.
What did I learn ?
I realized that most TRD patients found that the best understanding comes from other patients rather than from family. Patients want to change how they feel, but they feel powerless to do so. They don't want to consider suicide when they are cured, but they can't control themselves during the process of getting sick.
Combine all the research,
transform stakeholder questions into user questions.
To shift from merely encouraging those with treatment-resistant depression (TRD) to seek help with Spravato, I should focus on empowering individuals with TRD to ask for assistance and find support.
Strategy
I lead our team to do three-step to let people know and understand SPRAVATO Using multimedia methods, gather individuals aged 30-40 from minority ethnic groups and low-income Women. Create an ad campaign utilizing video, print, and mobile app components:
Capture patients' attention through videos
Deepen their understanding with posters
Help them establish communities and Empathize TRD patients through an app
Concept Combined from Research
Use the concept of a PUZZLE to represent life with depression, along with a SHINING STAR or guiding light motif.
Spravato serves as the missing piece in the pursuit of happiness.
Concept Explanation:
The space between the puzzle pieces is like the pain TRD goes through. It can be put back together but the scars are still there. Many drugs don't work for TRD, which makes them miserable, so they need a ray of light to light up their hope. The reason they need Spravato is because they need a drug that makes them feel real like they can get better.
With the Sprvato Withme App
The APP uses AI to track patients' moods, helping to monitor their emotional state and progress. Additionally, it offers online meetings that provide patients with opportunities to connect with others, fostering a sense of community. This enables patients to gain real insights and support from fellow individuals who share similar experiences, promoting understanding and encouraging positive emotional growth.
Credit:
Creative Strategy & Concept Strategy: Xueying Liu
PRINT Designer & UI/UX Designer: Angy Vasquez Xueying Liu
Storyboard Artist: Adrika Hoque
Videographer & Editor: Agustin Melo Galvez
LOGO Design: Yunique Griffith
MOCKUP Design: Rebecca Armand
Graphic Design: Cassidy Crespo
Hire me.
© 2024 Xueying(Danica) Design
Hire me.
© 2024 Xueying(Danica) Design
Sprvato
Sprvato
Seven City Tech Communication Design major students were selected to participate in the healthcare advertising challenge. I led the team, which competed against six universities across the nation and won 1st place.
Seven City Tech Communication Design major students were selected to participate in the healthcare advertising challenge. I led the team, which competed against six universities across the nation and won 1st place.
Role:
Strategy; UXUI
Duration:
3 weeks 2023
Video
APP
Brand Challenge
Influence people suffering from treatment-resistant depression (TRD) to ask for Spravato (Esketamine).
About Spravato:
Spravato is a version of ketamine that restores the most abundant chemical messenger in the brain (glutamate)
Spravato is a nasal spray that demonstrated rapid reduction in depressive symptoms when prescribed with an antidepressant
Barriers to Change:
There is a stigma associated with psychedelics and there’s a general bias against them that has to be normalized
The potential of psychedelic treatments to help more patients with mental health disorders means it’s more important than ever to understand the power behind them to people suffering from TRD
So, as a strategist,what did I do?
Start from Literature Review
Our Team Categories of Research:
Side effects of Spravato
Current target audience
Depression statistics
Current societal views on mental health
Pros and cons list – competitive analysis
Does prior history of drug use affect this drug?
Drug interactions
Destigmatization of marijuana – change in societal norms
Challenge
Due to the time constraints, we didn’t have enough time to do the interview or survey, how can we effectively understand the user?
I watch a lot of Depression Patients Documentaries.
What did I learn ?
I realized that most TRD patients found that the best understanding comes from other patients rather than from family. Patients want to change how they feel, but they feel powerless to do so. They don't want to consider suicide when they are cured, but they can't control themselves during the process of getting sick.
Combine all the research,
transform stakeholder questions into user questions.
To shift from merely encouraging those with treatment-resistant depression (TRD) to seek help with Spravato, I should focus on empowering individuals with TRD to ask for assistance and find support.
Strategy
I lead our team to do three-step to let people know and understand SPRAVATO Using multimedia methods, gather individuals aged 30-40 from minority ethnic groups and low-income Women. Create an ad campaign utilizing video, print, and mobile app components:
Capture patients' attention through videos
Deepen their understanding with posters
Help them establish communities and Empathize TRD patients through an app
Concept
Combined from Research
Use the concept of a PUZZLE to represent life with depression, along with a SHINING STAR or guiding light motif.
Spravato serves as the missing piece in the pursuit of happiness.
Concept Explanation:
The space between the puzzle pieces is like the pain TRD goes through. It can be put back together but the scars are still there. Many drugs don't work for TRD, which makes them miserable, so they need a ray of light to light up their hope. The reason they need Spravato is because they need a drug that makes them feel real like they can get better.
With the Sprvato Withme App
The APP uses AI to track patients' moods, helping to monitor their emotional state and progress. Additionally, it offers online meetings that provide patients with opportunities to connect with others, fostering a sense of community. This enables patients to gain real insights and support from fellow individuals who share similar experiences, promoting understanding and encouraging positive emotional growth.
Credit:
Creative Strategy & Concept Strategy: Xueying Liu
PRINT Designer & UI/UX Designer: Angy Vasquez Xueying Liu
Storyboard Artist: Adrika Hoque
Videographer & Editor: Agustin Melo Galvez
LOGO Design: Yunique Griffith
MOCKUP Design: Rebecca Armand
Graphic Design: Cassidy Crespo
Video
APP
Brand Challenge
Influence people suffering from treatment-resistant depression (TRD) to ask for Spravato (Esketamine).
About Spravato
Spravato is a version of ketamine that restores the most abundant chemical messenger in the brain (glutamate)
Spravato is a nasal spray that demonstrated rapid reduction in depressive symptoms when prescribed with an antidepressant
If you’ve taken two or more oral antidepressants and still experience symptoms of depression, you might have treatment-resistant depression (TRD).
Barriers to Change
There is a stigma associated with psychedelics and there’s a general bias against them that has to be normalized
The potential of psychedelic treatments to help more patients with mental health disorders means it’s more important than ever to understand the power behind them to people suffering from TRD
So, as a strategist,what did I do?
Start from Literature Review
Our Team Categories of Research:
Side effects of Spravato
Current target audience
Depression statistics
Current societal views on mental health
Pros and cons list – competitive analysis
Does prior history of drug use affect this drug?
Drug interactions
Destigmatization of marijuana – change in societal norms
Challenge
Due to the time constraints, we didn’t have enough time to do the interview or survey, how can we effectively understand the user?
I watch a lot of Depression Patients Documentaries.
What did I learn ?
I realized that most TRD patients found that the best understanding comes from other patients rather than from family. Patients want to change how they feel, but they feel powerless to do so. They don't want to consider suicide when they are cured, but they can't control themselves during the process of getting sick.
Combine all the research,
transform stakeholder questions into user questions.
To shift from merely encouraging those with treatment-resistant depression (TRD) to seek help with Spravato, I should focus on empowering individuals with TRD to ask for assistance and find support.
Strategy
I lead our team to do three-step to let people know and understand SPRAVATO Using multimedia methods, gather individuals aged 30-40 from minority ethnic groups and low-income Women. Create an ad campaign utilizing video, print, and mobile app components:
Capture patients' attention through videos
Deepen their understanding with posters
Help them establish communities and Empathize TRD patients through an app
Concept
Combined from Research
I used the concept of a PUZZLE to represent life with depression, with the missing pieces symbolizing the darkness and pain patients experience. To convey hope and healing, we included a shining STAR as a guiding light. Spravato became the final piece of the puzzle, completing the picture and symbolizing the pursuit of happiness.
I brought this vision to life through a compelling video, designed to inspire patients and show them that Spravato could be the hope guiding them toward a brighter future.
Concept Explanation:
The space between the puzzle pieces is like the pain TRD goes through. It can be put back together but the scars are still there. Many drugs don't work for TRD, which makes them miserable, so they need a ray of light to light up their hope. The reason they need Spravato is because they need a drug that makes them feel real like they can get better.
With the Sprvato Withme App
The APP uses AI to track patients' moods, helping to monitor their emotional state and progress.
Additionally, it offers online meetings that provide patients with opportunities to connect with others, fostering a sense of community. This enables patients to gain real insights and support from fellow individuals who share similar experiences, promoting understanding and encouraging positive emotional growth.
Credit:
Creative Strategy & Concept Strategy: Xueying Liu
PRINT Designer & UI/UX Designer: Angy Vasquez Xueying Liu
Storyboard Artist: Adrika Hoque
Videographer & Editor: Agustin Melo Galvez
LOGO Design: Yunique Griffith
MOCKUP Design: Rebecca Armand
Graphic Design: Cassidy Crespo
Hire me.
© 2024 Xueying(Danica) Design
Hire me.
© 2024 Xueying(Danica) Design